Hyundai…the Maytag of the Car Industry
Maytag quality…I may have made the term up, but I bet most of you know what I’m talking about. We’ve all seen the commercials with the Maytag repairman sitting around with nothing to do because Maytag’s are built to last and nobody ever needs the repairman. Have I got that right…in a nutshell, at least? that was one very fabulous idea the Maytag Marketing department cooked up all those years ago. They ought to be congratulated every now and then so…congratulations!
Recently I read an article that discussed Hyundai and while reading it I was eerily reminded of the Maytag Repairman and his lack of necessary repairs. The Hyundai spokesperson in the article mentioned that their projected costs related to their warranties were always higher than the actual costs to the company.
Considering that the Hyundai warranty offers the best warranty in the business (10 years/100,000 miles powertrain; five years/60,000 miles bumper to bumper; etc.) the fact that their costs are coming in lower than reasonable projections indicates that the Hyundai vehicles on the road today are high quality. So consumers can enjoy the warm and fuzzy feeling that comes with getting great warranty coverage on their new car AND enjoy the additional warm and fuzzy that comes with knowing that they probably won’t need to use it much.
There’s not a soul out there that wouldn’t agree that not needing to use your warranty at all is better than having one in the first place. And Hyundai was absolutely aware of that. They took that knowledge and didn’t just say they had a quality product with a guarantee…they actually produced a high quality product that the consumer could use and appreciate.
Standing out from the crowd isn’t hard with you have the impressive warranty that Hyundai offers, but they also took into account the other undeniably important aspect of car manufacturing that leaves the public feeling like they can trust their new Hyundai: safety features. It isn’t just a happy coincidence that Hyundai’s 2006 Sonata was the first midsize sedan to offer Electronic Stability Control (ESC) standard. This particular safety feature lowers single vehicle crashes by 35% and results in 30% less single vehicle fatalities.
The Hyundai has definitely made moves to carve out a wider niche for itself in the industry by giving consumers good vehicles at good prices with intent focus on the things that matter. We all want to make it from point A to point B safely and without incident, but if there is an incident, we want to know that precautions have been taken to keep us safe. Hyundai took that universal concern and made sure that Hyundai drivers could worry a lot less. To find out more information about current safety features in various Hyundai models visit your local dealership or find the info online at HyundaiTempe.com.